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POSTS, PICTURES, VIDEOS … (and maybe) PODCASTS
Netflix v. Amazon!
Netflix v. Amazon!
Current Trends Creative Industries
We are living in the experience economy!
So, wouldn’t it be helpful to know what the hell we should be experiencing?
YouTube is the third most visited website in the world (after #1 Google, & #2 Facebook). Every minute over 100 hours of video content is uploaded to the video-sharing site
The internet is Information Overload incarnate. YouTube has more content than a person could watch in a hundred life times (99 of those lifetimes would probably be filled with cat videos). Yet, few YouTube users spend their time navigating through unchartered content. Instead, a few videos become mega-hits. One of the greatest strengths of YouTube is that —despite its near-limitless back catalogue— it fosters a certain kind of shared experience that consumers seem to crave
This is representative of the internet at large. There has never been more content, but people sheepishly flock towards whatever is popular. For the creative industries, this content explosion is at once both a blessing and a curse. It’s never been easier to get work into the public, but there has never been so much competition. Still, the benefit of the internet is that the entire world (except North Korea, I guess) can find access to your video, blog, or eBook. I believe that good content will get noticed
Oh, North Korea!
North Korea propaganda magazine depicting Kimjongilia
Serious question: are there any non-propaganda magazines in N. Korea
Podcasting Oblivion and the Video Revolution
I believe the future of the web is video. The true digital revolution will arrive when surfing the web (do people still use that phrase?) is as easy as watching television. With the proliferation of smartphones, this revolution seems a lot closer today than it did a decade ago
If video is the future, why does it seem that everyone and his brother has started a podcast? And … if I believe that video is the future, why did I start podcast?
For many podcasts, a majority of listeners download episodes on mobile devices. The rise of podcasts has accompanied the exponential growth in smart phones. For battery-challenges smartphone podcasts are a near perfect marriage of medium and machine
But I think there is an underlying psychological reason for podcast proliferation. There is sadly, a vast majority of internet users who lack a balance of meaningful relationships in their non-digital lives. By design, podcasts represent an intimate relationship. The same theory also applies to the resurgent popularity of audiobooks. In fact, Amazon now owns audiobook giant Audible
At present, there seems to be a splurge of (not all that interesting) podcasts on every subject. But we are reaching a point where the market will be over-saturated by similar podcasts. Many podcasts (even good ones) quickly fade into oblivion. There will always be a stream of original podcasts, but we are near the high water mark for new launches. This is a boom and bust cycle familiar in the creative industries
There already is pushback to podcast overload. But the podcast start-up era will not conclude with any real soul searching. Instead of real analysis of why some podcasts worked and others did not, content creators will simply jump on the next wagon: video blogging
The video push is coming. This is evident from recent software updates from big (and widely) used players in the social media field. Consider that Snapchat just recently made a quiet acquisition of the streaming company AddLive. Shortly after the acquisition, Snapchat revamped their app to include their own version of Facetime
As goes Snapchat … so goes the world (or at least the market)
I recently sent (and saved) this very important Snapchat
Copenhagen is world renowned as a creative city. The city of nearly 1 million is a leader in innovative architecture, design, and food. During my time in Copenhagen, I was fortunate enough to be team member for two creative projects:
While every day it seems more and more content is trying to catch online eyeballs, quality content still matters. Creative Industries Forum is an online magazine that examines trends, events and personalities in the creative industries. The magazine’s publication schedule encourages critical thinking instead of a race to get information out as quickly and haphazardly as possible. The Forum’s editorial and writing staffs are experienced creative professionals and next generation industry professionals. Articles address topics from innovation and media to photography and film
I am the host and creator of the Creative Industries Forum Podcast. Since coming to Denmark, I have been struck by many of the creative people I have encountered working throughout the country’s creative industries. I use the Podcast to spotlight both established and up-and-coming individuals. In each episode I have a brief conversation with someone working in one of Denmark’s creative industries. For Episode 1, I spoke with Stephan Abu-Khader (aka DJ Oii!). More episodes will be released soon
I developed the podcast with the invaluable support of Gracie McKenzie (Group Editor) and Jomar Reyes (Founding Editor and Publisher). Also, Davis Snedeker (Production Manager and Music Editor) helped me to get Episode 1 off the ground. Davis introduced me to Stephan Abu-Khader, and he was the first person to hear my initial edit of the episode
My first podcast guest DJ Oii!
Photo courtesy of his Facebook page
A semester at the Danish Institute for Study Abroad (abbreviated DIS) represents a once-in-a-lifetime opportunity for nearly 2,000 students a year. Every student wants a way to remember their experience, and a piece of DIS to take home with them. In past semesters, DIS has attempted to provide the students with a meaningful way to remember DIS. However, the extent of that attempt was a much-maligned t-shirt design
Remembering DIS thought that old model was due for an overhaul. We decided to start over from scratch and directly ask the students what merchandise they wanted. The survey was neatly designed by Sammie Polansky. I was part of that market research group. Through Facebook, Twitter and direct messaging, I reached out to a broad-cross section of DIS students and asked them to fill out the survey
Remembering DIS represents a new branch of merchandising for DIS. Based on the survey results, the design team created a new line of DIS decals and a new official DIS branded reusable water bottle. Once the products were designed, I led the social media and physical marketing
The marketing campaign has been purposefully tongue-in-cheek. Most ads and statuses involve a pun using the acronym DIS. For instance, one poster about the reusable water bottle said, “Drink DIS up!” And a poster for the decals said, “Make DIS stick”
I believe a cross-platform promotional campaign, coupled with a deluge of physical posters is the best way to reach the DIS audience. I created and continue to update the page on a regular basis. The page’s first Facebook post was a simple question: Why not take a piece of your DIS experience home with you?
My favorite #rememberingDIS poster
Designed by Remembering DIS team member, Aly Engle
To kick of this week’s theme of “Exploration”, here’s a list of things to do when traveling that will ensure you have the true local experience. We have found that the best way to learn as much as we can as we travel is to immerse ourselves into each new culture we travel to. As Andrew Zimmerman says, “Please be a traveler, not a tourist. Try new things, meet new people and look beyond what’s in front of you. Those are the keys to understanding this amazing world we live in.” Here, we share 10 of our favorite ways to make sure you do just that.
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